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5 min Read
The word "BUSINESS" might evoke images of Armani tuxedos, Gucci bags, FENDI glasses, or Dior cosmetics, but in reality, it means a complex chain of Manufacturers, Suppliers, Wholesalers, and Retailers working together to build an empire that then pays for Bentley and Royce.
Every aspect of the twisted business chain demands research, tedious labor, and passion for building and conquering what others couldn't. And as complex as it may seem, it is impossible, if not sinful, to maintain a stranglehold in all four domains. Therefore, it is crucial to determine what you want to excel in and how you will excel.
In today's landscape of increasing responsibilities and regulations, one standout industry that continues to thrive with trust, profitability, and growth is the world of wholesale makeup and cosmetics. But why always cosmetics? We all crave effortless beauty in our lives, and it's even more wonderful when that beauty also brings financial rewards.
Nevertheless, if you are indecisive, I encourage you to read more so you can say quickly, "I believe we are made for each other. My & Wholesale's pair is a pair made on Beautetrade."
Wholesale is the discounted purchase of products by businesses to resell them at higher prices to consumers or other companies. It is just a part of a huge interwind of a product supply chain that begins with raw materials and ends with potential customers.
If you're a dedicated follower of ours, you're probably aware that we place a strong emphasis on "homework." And by homework, we don't mean the assignments you may have forgotten in fourth grade without consequences. We're referring to the kind of work that, if neglected, could jeopardize your bright future filled with luxuries.
So, what are those? We have listed a few of the consequential to-dos that have to be marked DONE before you place your first wholesale order.
- Go through the wholesale laws of your country.
- Do not compromise on the quality of the product
- Negotiate your wholesale buying criteria
- Make sure the person you are trusting is worthy of it
- Calculate & lock the supplier cost
- Firmness & Potential of wholesalers
- Make a marketing plan that includes paid ads, Guest Post, and more.
Wholesales are all about buying products in bulk quantity. When you ordered your most demanded makeup products in volume, you made a wise decision, a decision that will save you bucks in the following ways:
Wholesale purchasing lowers your unit costs, eventually bringing down the related expenses. You can experience relief from the hefty shipping costs, which is, in fact, a nightmare for many new bees. You may find a company that provides discounts and promotions and even offers free shipping when you cross their fixed dollar amount. You could save not only on shipping but also on administrative costs by maintaining a strong tie with a handful of suppliers instead of spending on 20, 30, or more manufacturers.
Some beauty brands allow you to make the most of their annual clearance sale- a time when discounted prices mix with wholesale rates. So, an order placed at this time of the year could be a bust for suppliers while a boom for your business.
The world of cosmetics is as wide as the sky and as deep as the ocean: eye shadows, lipsticks, nail paints, mascaras, and many more. Wholesales give you a chance to build your mansion of makeup. You can order and browse through a mesmerizing variety of products and brands at a discounted rate.
Your first pallet or lot could have alike or differing items, but in either case, you are the one on the winning side of the line. Please keep it simple, make it similar, target different markets, or make it dissimilar.
Time is money! By venturing into the wholesale market, you give value to your time and efforts. How? Beauty products often sell out anytime, but that wouldn't be a headache if you have your stock in stores. You don't have to go through the time-wasting, tedious task of legalities, processes & procedures again & again, so while many will be troubled by the retailers, you will be the one satisfied, smiling, and selling everywhere.
It is human nature to be attracted to the renowned and recognized; wholesale connects you with them. Being in your budding stages, you are already burdened with many responsibilities, so before building your brand recognition, work with those already built.
Buy wholesale products from brands people have tried, tested, and trusted; this will give your discounted retailer business an edge. In this manner, you could invest enough time and energy in creating the name of your business while selling those who already maintained a significant reputation.
That one lipstick shade that made one fall for you, that one foundation that made you the other's first love, and that one eyeliner that didn't wash away with the tears could also be the reason to take you from sky to ground if it failed to deliver what it used to.
In an attempt to improve, brands often play with the formulation, so there is a high risk that you may not receive the same batch as last month, which will eventually not give the same feel and look. Don't worry if you've purchased your products in bulk; you'll have sufficient stock to continue supplying your retailers, even if the manufacturer stops production. That's a big advantage for you!
Now, here you'll be caught red-handed if you haven't done your homework previously. As I mentioned in to-dos, before you place your first wholesale order, ensure you've personally and thoroughly checked the quality of the products. Your customers may willingly pay more only if they find the quality worthy of paying. Identities are built not on amount or scale but on excellence, novelty, and deliverance, so make sure your makeup brand is founded on them.
Competing with the bigger giants may look like a story ahead of 10 to 15 years, but with the wholesale purchasing of cosmetics, you will see yourself among the sharks and whales in just a few years. You might not have enough resources and a budget to support your business. Still, by choosing the right products and brands, setting low, competitive prices, and diversifying niches, a little ant like you could give tough competition to the companies like an elephant.
The UN has declared a 'code red' for humanity due to the severe impacts of climate change. It's now more important than ever to take action and make a positive difference. But how could your wholesale business do that? Opting for bulk orders reduces the need for excessive plastic packaging. When you choose to use a single, large container, you not only save resources and fossil fuels in the long run but also contribute to a smaller carbon footprint and lessen the environmental impact of manufacturing.
If you had asked this question a few years back, I would have written an entirely separate blog highlighting where to go, what to do, how to do, who to approach, etc., but today, when you ask me, "How is it possible?" For me, the answer lies in one word: BEAUTETRADE.
Beautetrade is one of the world's most reputable and reliable niche-dedicated platforms. Being one of the global traders of cosmetics and skincare products, here you'll find every brand, whether local or international, natural or synthetic, and established or new bee. It is a medium with a massive directory of verified manufacturers, suppliers, wholesalers, and buyers, so you don't need to rush here and there; just a free sign-up with necessary information is enough to connect you with your trader living in any corner of the world. No matter what your bulk amount is, where you want, who you want, and when you want, this medium efficiently handles your wholesale order and delivers what you wish to your doorstep within time.
So, to all those wannabe wholesalers who aspire to take their wholesale business to new heights but dread the complicated paperwork. I would suggest beginning with Beautetrade. You must have something in your mind that has landed you here, and if you have made it here, I will encourage you to go ahead and click the link; trust me, this doesn't require any leg work.
If daydreaming, bragging, and tall orders had any gains, every second person would have become Gates, Bezos, or Jenner. But no, it is the actions that make Kylie Jenner who she is today and you who you are. But it is better late than never! Take the initiative. You have got all the resources and mediums, and if you remain who you are today even after some years from now, then pick yourself up, drag yourself to the mirror, point the finger at the person standing in front of you, and say, "Nobody else, but You are responsible for who you are!"
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