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Beautetrade.com
5 min Read
First Impression is the Last Impression! That is why makeup is not merely a bulk of products, but a means to flaunt their aura, strength, and confidence for many. How you look determines how much you appeal, influence, and prompt action, the reason why brands have directed much of their efforts and budget towards the packaging of their products.
Recall the last time you went shopping for cosmetics, even before you could feel and experience the Gloss, the powerful features that must have grabbed your eyeballs were that sassy shape, classy packaging, subtle hues, and chic fonts of the product. In fact, according to a 2017 survey by Luminer, 33% of the customers report that they are more likely to reject or buy a brand if they don’t like the look of the label.
Of course, the layout is the first thing your potential “Customer to-be” will interact with. If the packaging fascinates their senses and aligns with their standards, then only it will make it to the cash counters. Otherwise, your Gloss collection will blame you for dumping dollars in the making but not in layering.
But how your packaging will let beauty die-hards scream, “Oh, WOW! I WANT THAT SHADE.” No worries! Beautetrade is here with all Knows & Dos of the smart designing of your layout that shines on the shelves and makes it to the customer’s bag and ultimately to their face. Hurrah! Your Creativity Did It!
Before you dive deeper into the waves of designers, colors, shapes, and styles, be aware of the depth of the ocean. Define your ideal audience. Determine their age, gender, preference, likings, and disliking. Answer: Are they professional women, wanted to exude bravery with bold red, or the teens excited to flaunt their natural pink? Are they masculine men who also care for their soft lips or women of colors who yearn for colors that reflect their unique identity?
Once you have the answers to your questions, you’ll better know who you are designing for? What do they want? What persuades them most, and how your design will fit into their makeup kits?
You cannot personally meet, sell, and respond to your customers (soon swallowing to thousands & millions), but a lot will be interpreted about you and your brand through your packaging. The shades you choose, the way you wrap, the style you write, and the customization you do every bit speak volumes about your Brand’s identity and values, so ensure they are wisely chosen. Are you for every shade and tone (Like Rihanna’s Fenty) or for elite (like Dior)? Is it about branding (Like Kylie) or Results (like Bobby Brown)? Who you are as a brand and what you stand for will influence your customers, so make sure you play safe with your creativity and image.
Now that you have your targeted audience and your brand identity determined, it is time to take the packaging to the next level of design. This next phase considers three different yet interrelated elements of your layout. They are:
While choosing the color of your packaging, keep in mind you are conveying your brand’s image, gathering attention, and grappling with standing out from the competition. So, for instance, Pink is synonymous with beauty, femininity, and cosmetics, but choosing it for your brand could lend you in trouble as you’ll find it difficult to shine & speak. On the contrary, choosing warm and earthy colors will portray the natural vibe of your brand and bring more customers to your Gloss collection. Brands often pair subtle shades with bold black, glittery gold, or dull grey caps, giving a unique shine and modern contrast to the Gloss and lipsticks.
Style is more of a feeling, experience, and that deep sigh you heap when you hold your favorite brand. Whether you want to keep it minimalistic or an Avant-garde looks, either you wish for a tube or a jarl jars, whatever way you go, remember your style is a game-changer for the brand you are building.
The classic tube gloss is travel-friendly, compact, and handy to use, but nothing unusual creates hype. And the jarl jars are pretty common today and used by many big names (Like Kylie, Huda Beauty, etc.) offer room to experiment in shape & looks, but the offer should be taken with care, as a failed attempt is a failed attempt product.
Once you have decided the color and style of your Gloss, determine which fonts will best display you in some ml jar or tube. You need to choose characters in a style that is recognizable to your customers when they are scanning shelves. Fonts bring relevance and personality to your brand packaging. Using letters and typography representing you and your company will make you catch the eye and develop a sense of belonging between you and your purist beauty customers.
An informed customer makes informed decisions. Decisions that are firm, non-debatable, and on the basis of which you can build a family of loyal customers. So include all the necessary details, such as invoices, delivery notes, ingredients, important dates, essential labels, etc., on your packaging that keep your clientele updated about what they are buying, applying, and recommending. Remember, this is the path you need to walk carefully, do not bombard them with facts & figures but also do not belittle the impact a significant piece of info could make.
No matter how small your brand is, keep your attitude BIG, treat your customers like KING, and your Gloss worth TRYING. Personalization has become the industry's new norm, and now that you have designed a custom packaging of your Lip Gloss, do not forget to add a personal statement, card, or wish. This may seem extra, but it won't cost you extra. Going an extra mile, like adding a sweet note, a thank you card, or just their name, will add value to your brand and make your customer feel warmth, loved, and respected.
With the environmentalist issuing a code Red for humanity, there is an increasing demand for sustainable and plastic-free packaging. Many brands and industries have moved to paper bags, packaging made of recycled wastes, bottles of renewable materials, and ingredients from only organic sources.
Consumers have shifted their values from prioritizing ENVIRONMENT over BUDGET. Today they want to keep track of their carbon footprint, minimize their plastic consumption, and contain pollution. Therefore, wrap your Gloss in packages that portray you are keen to make a difference.
Your job doesn't end with the mere focus on your Lip Gloss's style, color, and package. Just as you begin with Primer, follow with foundation, and end on finishing powder, your Gloss Packaging also follows suit. You have to go through three terminals before finally onboarding: Outer Packaging, Inner Box, and ultimately the Product Packaging.
Make sure you do not miss out on any opportunity. Design your outer layer in a manner that locks attention, inner that provokes feelings, and Gloss that never leaks, spill or contaminate. Let your customer make the memory of their unboxing experience, make it that elegant.
Since you are in the novice stage of your Lip Gloss Business, it is vital to know the What, Where, When, Why, Who, and How of your supplier. This could be the deadliest task as up till now, you were the boss of your operations, but from now on, you need to comply with the mood swings (sometimes even bad temper) of your reluctant buyers. Native language assistance, time zone differences, fraud fears, and many more are the concerns that a supplier has.
Thus to lend you a helping hand, Beautetrade-the leading B2B platform, is at your service to do your search for verified suppliers hustle-free.
Beautetrade is the leading and the most successful platform exclusively for make-up and skincare products. The portal has some 4 Million Active Buyers, 2 Million Active Sellers, and 3 Million Products. It has a massive team of customer services that support sellers 24/7 in their native languages and connects them with the verified buyers within the days of their product postings. Whether you are Gloss, Lipsticks, or Balm suppliers, you'll find your place, buyers, and queries addressed professionally and promptly. Equipped with the latest tools and features, Beautetrade helps suppliers take their business to the next levels and global markets. So without ado, follow the easy steps of:
· Register.
· Post Your Products.
· Update & Optimize.
· Respond to RFQs.
· Complete Your Profile.
· Sign A New Deal Every Day!
Imagine being dolled up with a flair-high ponytail, glitzy dress, bold make-over, and cheeky accessories but paired with jogging sneakers (Ewww!). As you scorn, so could your customer seeing a lavish Gloss wrapped in sketchy packaging.
Turn your unboxing experience into a memory worth cherishing. Take your time, analyze your packaging with an objective eye and find out the room that needs improvement. Glosses add elegance to your client's appearance, and the right packaging adds a bonus to your business, so seal this opportunity to make the most of your creativity.
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