Steps to Start Private Label Face Cream Business

People worldwide follow daily skincare routines by applying various face creams and achieving specific results by enhancing their skin health and overall beauty goals. Face cream is one of the most integral parts of a beauty regime, and it has many variants. For many years, face creams have been evolving. Million-dollar companies have earned their fortunes by selling face creams for skin lightness, lightening blemishes, acne spots, reducing wrinkles, and many other purposes.

Looking at it through a commercial lens, we can see that the market still provides a lot of profit and has many empty spaces for more variations. In 2024, the Asian influence of beauty standards entered the market with a new twist. The Korean, Japanese, and Chinese beauty face creams have naturally infused ingredients and microchemicals such as niacinamide, hyaluronic acid, peptide, collagen, etc. These new entries have given the private-label face cream business a new life.

Global Face Cream Market Insights:

There are many types of private-label face creams infused with vitamins, chemicals, and minerals available in the market, through which you can start your own business. Globally, the face cream market was valued at 47230 million US dollars in 2022, and it is estimated to touch 55450 million US dollars by 2028, at a compound average growth rate of 2.7% during the forecast period.

List of Most Popular Types of Face Creams:

1. Anti-Aging 

2. Hydrating 

3. SPF 

4. Anti-Acne

5. Moisturizing

6. Night Creams

7. Vegan Creams

8. Organic Face creams

How To Start a Private Label Face Cream Business: A Step-By-Step Guide.

To start a private-label face cream business, you need to follow below listed steps:

1. Market Research 

The first step in initiating a private-label business for face creams is to conduct proper market research. This involves examining market insights that will indicate the current and future demand for the product and predict the company’s bright future. Market research also consists of consumer and competitor analysis, segmentation, and other aspects to keep up with buyers. 

Proper consumer analysis is required to understand the buying behavior and their ability to spend on face cream. On the other hand, competitor analysis gives information about the fellow businesses who have recently started to take ideas and inspiration regarding new ideas to attract consumers. 

2. Select Your Niche

As we have mentioned several top-demanded face creams and their predicted market size, we can state that all of them hold a specific position in the market and also in the minds of consumers. All of these types have a separate identity and are used worldwide to achieve results. 

To start your private business selling face creams, choosing a selective kind can be a bit less overwhelming in the beginning. Initially, Launching a single product and working at one niche at a time can indicate your existence in the market. Selecting a specific niche would require less investment, hence fewer risks, and you can always increase your product range as soon as the consumer starts getting used to your product. 

3. Find a Private Label Manufacturer on BeauteTrade.com

The most important step to start your own private-label face cream business is to find a genuine distributor who can understand your needs and provide you with the premium quality face creams at affordable prices. Finding a genuine private-label face cream supplier through b2b marketplaces is comparatively easy and convenient.

B2b marketplaces have changed the entire business model of wholesale trade and allow you to join hands with beauty and cosmetic companies situated in the US, the UK, China, Japan, Korea and all over the world without the need to reach them out physically. 

One of the great ways of getting low MOQ private-label skincare is to register your business on BeautyTrade.com. The website has been specifically designed to provide you with customized beauty and skincare products at the best and affordable prices. The website is one of the very few online platforms that are only dedicated to one specific niche to cover the global market size of beauty and skincare industry under one location. 

Why BeauteTrade.com?

BeauteTrade.com is designed with an easy-to-use user interface that is designed to provide extreme user satisfaction till the end of the transaction. Here, you can sign in with your basic business account and get in touch with global private-label face cream suppliers who are highly renowned for their services and exclusive discounts on bulk purchases. 

The website is associated with beauty and skin care manufacturers from all over the world offering affordable solutions to all the new businesses. They provide low MOQs to lift up the purchasing burden and overall risks. 

4. Personalize Your Order

Ordering private-label face cream gives you the control to customize your order as you like. You can connect with your potential supplier and avail the option to alter your face cream orders with all your desired components. 

Websites like BeauteTrade.com provide you the chance to get in touch with multiple sellers in a private conversation. You can connect with them and discuss all the relevant questions regarding the product availability and also about price negotiations. The website does not intervene in any of your business transactions, giving both the parties all the freedom to discuss the size, shape, color or the face cream without any interruptions.

5. Pick Attractive Product Packaging

Choosing attractive cosmetic packaging for your face cream brand is a fundamental factor. Market leaders are spending millions of dollars on selecting new, unique, and eye-catching product packaging, as it can make or break the product. 

As a new business, you must choose an attractive packaging for your face cream that looks good in shape and color and comes in multiple sizes. The product packaging is of great significance and can help increase sales and overall profit. You can choose various kinds of packing for face creams, such as tubes, jars, glass bottles, plastic bottles, etc. A new initiative has been introduced, called green packaging, which uses eco-friendly packaging to save the environment. 

6. Apply Effective Marketing Techniques

To start a new private label business for face creams, you must use effective and efficient marketing and promotional techniques to spread awareness about your brand. With the help of digital marketing and advertising, you can utilize several online social media platforms to run ads about your business. 

You can also use several marketing tools introduced by Google to optimize your official website or social media handles to increase your brand awareness. You can also expand your business by connecting with influencers on social media and promoting it through influencers who have more followers. 

7. Expand Your Business

After introducing your private-label face cream, you must seek proper feedback from buyers. You must get proper feedback from the buyers as it can help you improve your business and give you a chance to improve it. It also gives scope for improvement and growth. Aiming for introducing more variants of face cream with new specifications grabs the attention of the consumer. A proper check and balance of your business through Google tools can help you understand the buyer’s dynamics better and give you a place of improvement as well. 

Private label Face Cream Business Scope:

Starting a private-label face cream business would have many scope and business opportunities. The scope of starting a private-label face cream business is very high because:

1. Companies often source private label products, which allows them to customize them with a personal touch.

2. Entering the market as a private label business can increase your chance of showing uniqueness that has never been seen before. For example, you could introduce a vegan, organic face cream infused with skin-brightening minerals and vitamins that is also cruelty-free.

3. Starting a private-label face cream business requires less investment and low exposure.

4. People prefer face creams that match their skin types and target their specific issues, such as dryness, hyperpigmentation, etc. Through a private-label face cream business, you can provide them with what they are looking for in one product.

5. The private-label face cream market is comprehensive. You can either focus on selling creams that target specific markets, such as anti-aging creams for women aged 50+ and above, or sunblock for school-going children. 

Conclusion:

In this blog, we have added the crucial steps required to start a private-label business in 2024. We have included the market insight to shed light on the current demand and discussed the buyer’s interest in purchasing eco-friendly, vegan, and cruelty-free products. Ultimately, after looking at the vast scope of starting a private-label business for face cream, we can conclude that it will be one of the most profitable businesses in upcoming years if the above-mentioned initial steps are followed with full consideration.