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3 min Read
People tend to do more skincare than ever before due to several factors. The trend of using minimal makeup products and working on the actual skin has given many cosmetic companies and businesses many opportunities. Are you aware that starting a private-label sunscreen business is not challenging if you follow simple steps one after the other? What is a sunscreen business, and how can it be beneficial in this digital generation of competition? In this blog, we have simplified all of these questions through detailed explanations that will help you create your own private-label sunscreen brand in the market.
Using sunscreen has become an essential part of the day because of the severe effects and hazardous results of scorching sunlight on the skin. You cannot avoid going in the sunlight; however, you can use a good amount of sunscreen all over the face, which can somewhat hinder the effect. Recently, we have seen a significant boom in the industry. Europe dominated the sun care products market with a market share of 30.42% in 2023. The global sunscreen market size has exceeded 14.40 billion US dollars in 2023 to 14.90 billion US dollars in 2024. It is also estimated that the market will reach 22.28 billion US dollars by 2032, with an expected CAGR of 5.16% during the forecast period.
The sunscreen formula protects against UV/ UV I II rays from the sun, which can cause severe damage to the skin and result in life-threatening diseases. From a business perspective, the industry has a lot of scope and space for new ideas that can positively change it.
What makes sunscreen different from other skin care products is SPF—a Sun Protection Formula. A company starting a private-label sunscreen business must know the importance, significance, and difference between SPF levels.
According to the SPF testing, the higher the level of Sun formula protection, the higher the UV protection from the sun. Higher SPF is an indication of how much time a person can spend in sunlight without being affected by UVB.
- SPF 15: SPF 15 is suitable for everyday wear with less sun exposure. It can protect the skin from UVB rays for up to 93%.
- SPF 30: Used to protect from high to medium exposure in the sun. It can give 97% protection.
- SPF 50+: Suitable for people who usually work under the sun. It can protect 98% from harmful UVB rays.
Millions of companies are selling private-label sunscreens that are affordable, high-end, and provide excellent protection from damaging sun rays. So why would people buy from your brand? For this purpose, a complete competitor analysis is fundamental to understand the move of competitors and their strategies. The first step towards creating your own private label sunscreen brand is to analyze the market and find out who the direct and indirect competitors are.
The focus of your business must be the people who will pay money to buy sunscreen of your brand. You must do proper segmentation, analyze the target market through various parameters and understand the dynamics properly to begin with.
After analyzing the competition and their strategies, think about providing something unique in sunscreen. This could be anything from production to promotion. Select your unique selling point according to the needs of your target market to shine in the market.
One of the most important steps is finding the best genuine manufacturers who can provide private-label sunscreen at affordable prices. It is one of the most important steps because, as a private label brand, you should be connected with a manufacturer who can fulfill all your needs, from product quality to selecting the variations of sunscreen to the packaging and beyond. All of this must be done under cost-effective considerations and must be up to date.
However, B2b websites can help you find all these specifications in one place, which means you can meet multiple manufacturers with whom you can source private-label sunscreen according to your specific desires.
BeauteTrade.com offers a vast selection of private-label organic sunscreen manufacturers who fulfill the needs of businesses looking for eco-friendly sun protection products. These manufacturers specialize in creating high-quality, natural formulations ideal for custom branding. Whether you're looking for wholesale sunscreen for private label or bulk orders, BeauteTrade connects you with reliable wholesale sunscreen suppliers.
The platform provides access to certified suppliers experienced in the sunscreen manufacturing process so that you can source top-notch UV protection sunscreen for your target market. By developing business relations with these manufacturers, you can offer organic and safe sunscreen options you want in your brand while benefiting from competitive pricing and flexible production quantities. BeauteTrade simplifies sourcing for businesses focused on quality and sustainability.
To create the best private-label sunscreen options, you need to customize your product formula with organic and natural sunscreen ingredients that increase your brand's versatility. For instance, create a custom sunscreen formula with high-quality mineral sunscreen options that offer broad-spectrum protection. Your sunscreen formulation processes must be done with safe and effective products.
Join manufacturers who can assure you with the products that have gone through trusted sunscreen testing laboratories to ensure compliance with safety standards. Whether you want an all-natural formula or advanced sun protection, look to help the buyers by offering a tailored solution that meets their specifications and stands out in the market.
Sunscreen can be available in many forms and textures. It totally depends on your brand strategies and what kind of sunscreen you want to create and launch in the market. Several kinds of sunscreen are available in the market, providing the same or additional benefits, and you can choose from them.
Gel sunscreen is usually lightweight and used to avoid the white cast on the skin. People wear it to provide protection and shine.
Stick sunscreens are convenient and can be kept anywhere. They are easy to take anywhere and easy to carry.
Powdered sunscreen can be used as any other makeup product and could be reused for touch-ups.
One of the most common types of sunscreen available is cream-based sunscreen. It is easy to apply. This kind of sunscreen has a lot of scope and could be further categorized according to skin type and other conditions.
You can choose eco-friendly packaging for your sunscreen brand due to high demand. You can also sell it as your unique selling point and enter the market as a brand that provides environmentally friendly and customized packaging. You can also ask your private-label sunscreen manufacturer, who will provide you with a customizable packaging design for your sunscreen. You can choose from several kinds of sunscreen packaging, such as jars, tubes, spray bottles, etc, depending on the product's texture.
You can perform all the relevant sunscreen branding and marketing through various channels. Nowadays, all small-scale brands approach the following ways to promote their brands, and you can also utilize digital platforms to promote your private-label sunscreen business.
To promote your newly launched private-label sunscreen brand, you can approach many social media influencers who promote skin care products by applying them to their skin and providing honest reviews. These reviews are paid, and you need to send them a PR package and ask them to share the reviewed sunscreen results with the audience. It is an excellent product promotion technique that provides satisfactory results.
Another way to increase brand awareness is to utilize Google's tools for keeping up with the audience and their preferences by inspecting their queries about sunscreen products. You could use several techniques to optimize your promotion. Digital marketing to promote your private-label sunscreen brand could be paid, organic, or both.
When choosing the right packaging for your private-label sunscreen brand, you must know how you are going to market your product and what message you want to convey to the users to attract them for profit. Packaging must reflect your vision and your product details to some extent and must be very eye-catching.
You can sell your private-label sunscreen on all the distribution channels that you have selected. The fastest way of selling your product is to list it on e-commerce sites to get global exposure from buyers.
Usually, sunscreens have no odor. However, you can add some scent to it as you like to see if people prefer it more than the other products. The texture of sunscreen may vary depending on the packaging and your idea of production. It would be best if you decided on all of these specifications before private-sourcing the sunscreen.
In this blog, we have added some of the essential steps required to create your private-label sunscreen brand. Keeping all of the considerations in mind will not only help you launch your brand but also help sustain it for a longer period. Ultimately, sourcing private-label sunscreen for entering the market is one of the best ways to start your business and enter the booming skincare market globally.
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