Description: Previa is an Italian company for professional hair products. It was born in Turin in 1990 and its know-how is founded on years of experience in the field.in 2016 Previa decided to revolutionize itself focusing on protection of the planet and human health. Products with increasingly more natural formulations, devoid of surfactants and aggressive preservatives, petroleum derivatives and artificial colorants ingredients deriving from a guaranteed production chain and processed without using chemica
